American online casino and lifestyle sports betting company MaximBet has partnered with rapper Nicki Minaj in a multi-year partnership agreement. According to the new global deal, the rapper with a social media following of 280 million will become an advisor, creative director, and global ambassador for the brand. In turn, MaximBet will enjoy the privilege of becoming the rapper’s Official Global Betting Partner. MaximBet is a leader in the industry and is well-known for its great welcome bonuses and no deposit bonuses.
The sports betting industry witnessed a premiere when pop culture icon Nicki Minaj and MaximBet announced their new deal. Under it, Minaj will become the first female lead ambassador and executive in the sports betting industry. The rapper, who is the seventh most followed musician on the planet, will also become a special advisor to the board of directors for MaximBet. In addition, she will take over the role of creative director for Maxim Magazine.
The online operator that belongs to the Carousel Group brand will have the singer represent its image and services globally. As part of the deal, Minaj will collaborate with the brand and create new merchandise, plan events, create new partnerships, help freshen up the company’s brand, and create a more engaging experience for fans. As the creative director of Maxim Magazine, Minaj will have her own say regarding the editorials, covers, profiles, photos, and upcoming magazine events organized by the publisher. Minaj took the opportunity to remind everyone of her “scared money don’t make no money” creed during an official statement regarding the new collaboration. The main goal of this new partnership is for sports, wagering, entertainment, and celebrities to be brought together in a more natural and engaging manner.
MaximBet officially launched at the end of 2021 together with global media company Maxim. The brand is now live in the state of Colorado and has gained access to 11 other states, plus Canada's Ontario province. Ontario launched its regulated iGaming and sports betting market on April 4, 2022.
MaximBet’s new creative director and brand ambassador will also be actively involved in the company’s expansion plans. The company's chief executive officer Daniel Graetzer praised the superstar’s “brilliant” work as a businesswoman. He added that Minaj’s position as a strategic advisor to the company will be “invaluable”. he emphasized the fact that the rapper managed to create her own brand and turn it into one of the most successful brands on the planet. The company expects Minaj to use the same type of creativity and savviness when working on the company’s image. Her business relationships and expertise are also expected to “open a wealth of opportunity” for the brand.
The rapper announced she was fully prepared to step into her potential as a “young, influential Queen and owner” while creating opportunities for others. She also stated that MaximBet's power and her creative, engaging, and fashion-oriented way of expressing herself would be a perfect match.
At the same time, MaximBet anticipates that the beloved rapper will be able to significantly expand the brand’s audience by convincing more women to join the sports betting industry. Maxim Magazine’s editor-in-chief added the magazine was “thrilled” about the partnership. She called Minaj an excellent entrepreneur and the leading artist of her time, trusting the mix would work wonders for the magazine.
MaximBet is not the first brand to hire a music artist as its ambassador. At the beginning of the year, cryptocurrency betting operator Sportsbet.io announced Kenyan hip hop artist King Kaka would become its global ambassador in East Africa and beyond. According to the agreement, the rapper will advertise a series of special promotions and bonuses for sports bettors in the area.
Controversial model and reality star Paris Hilton has been the brand ambassador for BGO online casino since 2016. Paris is the daughter of one of the most recognizable names in Sin City, so her connection to the world of casino brands makes perfect sense.
American actor and stand-up comedian Ray Romano best known for his role in the hit series “Everybody Loves Raymond” is also oftentimes associated with Poker Stars. While not a brand ambassador of his own, he is known to be one of the most profitable endorsers of PokerStars where he participates in online private tournaments for huge stakes.
On the other hand, “endorsement king” Cristiano Ronaldo made a lot of money by using his own brand to endorse a number of online casinos over the years. He even signed a partnership with Poker Stars in 2015 and became their global ambassador. The deal was a perfect match for him, given his passion for playing the game.
Usain Bolt and Mike Tyson are other celebrities who took on similar endorsement and sponsorship deals with popular sports betting and online gaming brands.
The online sports betting and gambling markets are constantly expanding. Since famous people are known to have a lot of power over large audiences, celebrity endorsements make a lot of sense. While we are eager to see what the new Nicki Minaj-MaximBet agreement will bring to the table, we are also looking forward to seeing which celebrity will sign with a major gaming brand next.